I've read time and time again about musicians, actors, and directors that all slowly come to realize that reading the reviews about their product just isn't worth it. It's hard to reconcile this sentiment with the "customer first"-attitude that should go into running a company. Yet if there's one thing I've learned from running my company over the last five years, it's that the Internet hate delivered by our users will be constant, never-ending, and more often than not, baseless.

I think that the creatives who just cover their ears and stop listening to the reviewers have something useful figured out. There are so many channels through which feedback can travel, why bother spending time on the mean-spirited, irrational ones?