Steve Jobs was a leader above all else. He brought amazing changes to the world of technology in the only way that he knew. You can speak negatively because he was extremely abrasive, rude, and disrespectful to some of the smartest people of the last few centuries, but you can't deny that he was effective at what he did. His job, or his passion, was to deliver chasm-crossing products, not to get people to like him.

Perhaps acting like Mr. Jobs is not the most effective strategy in your company, but if you figure out which strategy is effective, and then pursue that strategy as passionately and consistently as Mr. Jobs did, then I do not know how you could fail.