I get your point completely. I was (naively, I suppose) pretty surprised when I realized how low most people's threshold is to add a logo and claim a client/brand.

I've seen VCs very much encourage this (and shadier) behavior. There's a line between hustling / being an entrepreneur and actively trying to mislead people... clearly we don't all see that line being in the same place (:

edit: to be clear, I didn't mean to make such a broad statement about VCs. I'm sure plenty of people do this on their own