I wouldn't be surprised to learn their recipes also drive a decent amount of revenue too. Their physical cookbooks are top notch (big fan of their no recipe recipe cookbook).
> Basically tells you have to make various dishes saying without specific amounts and just going more on feel and what tastes good.
This is how my mom taught me to cook, and she decided (unilaterally I assume) that it was the definition of gourmet cooking. I went a lot of years thinking that was the literal definition, ha. Though in retrospect, it is not 100% wrong, and I don't think she was joking when she said it.