Actually, I don't mind advertising. I worked for a mobile ad start-up for a year.
The problem is, the advertising isn't separate from the editorial.
Having a promoted Tweet is the equivalent of a friend turning to you at dinner and say "Man! I could sure go for a Duff Beer right now. With its clean filtered taste and low alcohol rate - it's the Beer that keeps on giving. Duff!"
I've sketched out some ideas in the comments here and on the blog. I'm but a lowly geek - I don't profess to have the cast iron formula to help Twitter get an ROI.
I just know this way leave me (and many others) deeply dissatisfied.
The problem is, the advertising isn't separate from the editorial.
Having a promoted Tweet is the equivalent of a friend turning to you at dinner and say "Man! I could sure go for a Duff Beer right now. With its clean filtered taste and low alcohol rate - it's the Beer that keeps on giving. Duff!"
I've sketched out some ideas in the comments here and on the blog. I'm but a lowly geek - I don't profess to have the cast iron formula to help Twitter get an ROI.
I just know this way leave me (and many others) deeply dissatisfied.