True... YOU expect the game to push ads at you or try to sell you things, because this is your domain. You look at it from a totally technical point of view, you have plenty of experience dealing with this sort of thing. Mr Smith the average app user on the other hand doesn't have this expectation, and if a little box pops up telling him he can upgrade his sword twice as quickly for just 99 cents, he just might do it..
If you think about it, though, most things are already sold this way. The people who are less engaged are subsidized by those who are more engaged. Mobile phones and broadband internet are good examples.
Is it really the case for broadband? I pay as much as the guy frantically torrenting day and night but right now I'm just commenting on a text-only website.
