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"Everyone needs a fixed percentage to make money"

I get they WANT to, and it's what a shoe retail strives for, but this isn't accurate.

Cars for example aren't 100% marked up. That would be insanity.



Shoe dealerships don't sell used shoes and have service/parts departments where they make most of their money


Because cars are a high $ item vs. shoes. A business's overheads don't scale linearly with item price, so it's possible for a car mfg to achieve a similar net profit margin to a shoe mfg but with substantially lower gross profit margins.




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