A word of advice on advertising low-cost alternatives.
'The weaknesses make your low cost believable. [..] If you launched Ryan Air and you said we are as good as British Airways but we are half the price, people would go "it does not make sense"'
A word of advice on advertising low-cost alternatives.
'The weaknesses make your low cost believable. [..] If you launched Ryan Air and you said we are as good as British Airways but we are half the price, people would go "it does not make sense"'