It's designed as a loss leader for their other products. Most notably their clou... | Hacker News

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qingcharles on Oct 9, 2023 | parent | context | favorite | on: Blackmagic Camera for iPhone

It's designed as a loss leader for their other products. Most notably their cloud storage.

javchz on Oct 9, 2023 [–]

You're right. And I think a side effect it's being gateway product for their hardware software ecosystem like their PCI cards, color correction surfaces and cameras.

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