Wow you might want to research the author before making such claims. He founded a SEO company which he sold off a few years ago. He now is VP of Business Development at Lijit and helping them market and brand Lijit.
Anyways, he is directly involved in marketing websites for a living. Also, knows SEO pretty well as he built a company based on it.
Anyways, he is directly involved in marketing websites for a living. Also, knows SEO pretty well as he built a company based on it.
http://www.lijit.com/who_we_are