You're not wrong, but Apple also does advertise themselves as fashion. Their products are highly visible. Not too long ago, their computers literally had a giant glowing logo on them. Now it's just shiny. You can spot someone wearing their Apple headphones from 300 meters away. Apple is a fashion statement. It's designed that way.
Yep, and to a great degree, Apple has mostly been behind the curve in technology advancements, just good with the marketing, build quality (necessity if you want to market yourself as fashion) and most importantly, timing.
I'll give them the Apple silicon, but remember the iPhone X's advertising? "We've always wanted a phone that was all screen." Guess what, Android has been that way all along. High-end Samsung, Xiaomi, HTC phones were always that way. Apple just marketed it.
Now that Pixel 5 got rid of the notch entirely, expect the iPhone 13 to have that too. Just that Pixel didn't care to actually market it. You bet Apple will.
