> The question I ask is why haven't users/user complaints been successful in stopping these irresponsible cowboys.
Most users don't complain, because technology is magic to them and they have no point of reference; they assume things must be the way they are for a reason. From the remaining group that does complain, many do it ineffectively (e.g. complaining to friends or in discussion boards that aren't frequented by relevant devs). And the rest just isn't listened to. It's easy to dismiss few voices as "not experts", especially today, when everyone puts telemetry in their software (see below), and doubly so when user's opinions are in opposition to the business model.
Finally, software market isn't all that competitive (especially on SaaS) end, so users are most often put in a "take it or leave it" situation, where there's no way to "vote with your wallet" because there's no option on the market that you could vote for.
The problem with telemetry is that measuring for correct things and interpreting the results is hard, and it's way too easy to use the data to justify whatever the vendor (in particular, their UX or marketing team) already thinks. A common example is a feature that's been hidden increasingly deeply in the app on each UI update, and finally removed on the grounds that "telemetry says people aren't using it". Another common example is "low use" of features that are critical for end-users, but used only every few sessions.
I would like to add the use of "taps" as an engagement metric to your list of misuses of telemetry. There used to be a rule of thumb in UI design that important actions should be as few clicks away as possible. Measuring engagement through taps encourages the opposite.
I also don't like things measuring "dwell time" when scrolling, as it encourages attention-grabbing gimmicks and rewards things that are confusing as well as things that are useful.
Most users don't complain, because technology is magic to them and they have no point of reference; they assume things must be the way they are for a reason. From the remaining group that does complain, many do it ineffectively (e.g. complaining to friends or in discussion boards that aren't frequented by relevant devs). And the rest just isn't listened to. It's easy to dismiss few voices as "not experts", especially today, when everyone puts telemetry in their software (see below), and doubly so when user's opinions are in opposition to the business model.
Finally, software market isn't all that competitive (especially on SaaS) end, so users are most often put in a "take it or leave it" situation, where there's no way to "vote with your wallet" because there's no option on the market that you could vote for.
The problem with telemetry is that measuring for correct things and interpreting the results is hard, and it's way too easy to use the data to justify whatever the vendor (in particular, their UX or marketing team) already thinks. A common example is a feature that's been hidden increasingly deeply in the app on each UI update, and finally removed on the grounds that "telemetry says people aren't using it". Another common example is "low use" of features that are critical for end-users, but used only every few sessions.