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Yes, but that isn't what I'm talking about.. for example, Tesla produces seats in house.. they're low margin and labor intensive. And Tesla runs an assembly line in their factory that makes them cost even more. Other auto companies outsource this part. There's no special IP here.. Not everything that Tesla touches is special. A seat is a seat.


> they're low margin and labor intensive

... and thus very vulnerable to strikes or arbitrary price hikes. Yes, a seat is a seat, but once you're locked in into a vendor, you are locked in.

Tesla wants to avoid lock-ins as far as possible and especially something where a switch to a different manufacturer is as difficult as a seat. You can switch a vendor for a simple plastic part in a matter of days if the need arises (and the 3D data for the forming process is your IP), or do multi-vendor sourcing from the start - but try switching your seat vendor, that ain't gonna be cheap nor in a reasonably fast time frame.


    > Yes, a seat is a seat, but once you're
    > locked in into a vendor, you are locked in.
How would they get locked into a vendor if a "seat is a seat"? Isn't the entire point that it's a generic and easily sourced component?

If it's easy for other car manufacturers at much bigger scales why would it be an issue for Tesla?


> Isn't the entire point that it's a generic and easily sourced component?

On the outside, it is a seat. What is different between manufacturers, and even between cars: dimensions of the components, abilities of the seat (e.g. how many degrees of movement, heating, massage functions), the attachment of the seat to the car itself, the form of the seat... if you want to switch the seat vendor, you have to account for weeks if not months until the new vendor delivers the same final product.

> If it's easy for other car manufacturers at much bigger scales why would it be an issue for Tesla?

They don't switch or only switch at model "refreshments", which is at odds with Teslas always-improving workflow.


"and thus very vulnerable to strikes or arbitrary price hikes"

If they have professional supply chain and commercial departments they'll have contingencies in place for situations like this.


> If they have professional supply chain and commercial departments they'll have contingencies in place for situations like this.

Even companies as massive as VW can not handle such a situation (as evidenced last year: https://www.ft.com/content/ffd3ee62-6934-11e6-a0b1-d87a9fea0...).


Tesla brought seats in-house because the sub-contractor they had had problems and caused delays.




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