This name is really confusing. If they called it "Shareware 90 plus other restrictions" it would at least convey a bit about what the idea of the license is trying to do.
Using "License Zero" is a really marketing oriented approach.
"License Zero" because it aims for zero marginal friction over use of permissive open source software. That's entirely attainable with good metadata, a good CLI, and a speed checkout process.
Using "License Zero" is a really marketing oriented approach.