There's something about the verbose text-only UI that just screams "written by a lawyer". The copy is not even objectively that wordy, it just feels like it started as legalese and was pared down to this instead of starting with a blank page and adding all the popular SaaS-landing-page tropes.
This is a very simple, if somewhat specialized, device. I fought myself to make it that way, and I'll fight to keep it that way. Using it should feel like using a quality can opener.
Fundamentally, the software doesn't matter much. Are the forms good? Are they easy to review? Are the terms of use clear and reasonable? Does the signature mechanism work? Are the folks and systems behind it resisting the pressure to horde my data and do creepy things with it?
I think slick SaaS marketing would make me more suspicious, not less, that I wouldn't like the answers to some of those questions.
I created a tool that's very similar. Https://sendnda.online I'd be interested in comparing notes. After I built it I lost interest in marketing it. What's your stack look like?
The "stack", methinks, is pretty irrelevant. I did mine in plain Node.js. Storage to SSD filesystem. JS mostly so I could reuse some open-source contract automation work I'd done under the Common Form umbrella.
I like it.