It's doubtful that the most successful ads are ones specifically shown to Americans in Canada, and the number of Americans in Canada at any given time is probably very insignificant compared to the number of Canadians in Canada.
It really does seem like a boneheaded advertising strategy to market yourself to a consumer audience when the overwhelming majority of them can't pay for your products, and when it's presumably easy to screen that audience out by IP address.
It really does seem like a boneheaded advertising strategy to market yourself to a consumer audience when the overwhelming majority of them can't pay for your products, and when it's presumably easy to screen that audience out by IP address.