You certainly pay for that trust. Last week, I found a product that I bought on Amazon was available locally for 11% cheaper. Fast forward to today, I was about to buy something else on Amazon (prime item sold by 3rd party), and decided to check eBay. The manufacturer was selling the item direct on eBay for 30% less. Amazon does provide a lot of protection value to the buyer, but its previous value proposition (save by ordering online), doesn't seem to apply any longer.