Another market where this might be awesome is corporate gifts. I also wouldn't buy a $115 polo shirt for myself, but I probably would consider it as a gift (as long as I could put my branding or message on the gift certificate, and ideally in the packaging of the actual shirt.)
Our value is not being a low cost leader. Our value is in getting people into shirts that fit perfectly. We hope to get our pricing down as we find efficiencies in the mfr and supply chain process. We are making one unit at a time. Not and easy problem to solve on the back end nor a cheap solution. But we are still on par with brands like Ralph Lauren, Hugo Boss, Fred Perry, Sunspel... And are less expensive than Armani, Varvatos, Zegna, etc...
Ok, fair enough if that's the market you're going for, but I don't consider it to be the same market as Warby Parker and equivalents as they emphasise the price as being an important factor.
apologies for this. We will fix this. We just started shipping to Australia, UK, Canada, France, Germany and Japan. More countries to come as we set up logistics in those countries.
Our customers aren't buying an off the rack shirt here. We are sending sizing templates for people to try on. They then go back to our site to determine any adjustments to their sizing profile (adding length to shirt or shortening a sleeve, or tapering the waist, etc). We then go ahead and make a one of kind size and fit for that customer based on their unique body type.
Warby Parker's value proposition isn't in a custom product, it's in having a product free of massive markup. Not sure where you are see the relationship between the two.
blank label makes only dress shirts and does not offer any sort of home try on program. We are big fans of Fan Bi and co.
re: a different experience. We are sort the anti-Gap. At the Gap, one size fits all. With us, we will fit the shirt to your body type and not force you into a size that was made for the masses.